The key element across all the ‘Arts’ spectrum is ‘creativity’. By celebrating, valuing and maintaining prominent use of the Arts, as individuals, communities and societies we are allowing our cultures to develop and grow, to blossom. Sound too poetic? Why is creativity so important then?

Here are some answers from academics and business gurus acround the world:

Michael S. Brockman, University of California, Davis  and Stephen T. Russell, Ph.D., University of Arizona summarize the importance of creativity and their project Building Partnerships for Youth here:

http://cals-cf.calsnet.arizona.edu/fcs/bpy/content.cfm?content=creativity

Sir Ken Robinson

Creativity: It’s been maligned, neglected, and misunderstood… Here, creativity expert Sir Ken Robinson makes the case for creativity as the crucial 21st century skill we’ll need to solve today’s pressing problems. Sir Ken led the British government’s 1998 advisory committee on creative and cultural education and was knighted in 2003 for his achievements. His book, The Element (Viking Adult, 2009), looks at human creativity and education. He is also the author of Out of Our Minds: Learning to Be Creative (Capstone Publishing Limited, 2001). In the UK Ken articulated what many artists and creatives had been trying to express about why the Arts was so important, he’s a regular at arts and cultural conferences because what he says makes absolute sense to so many people. I like this particular interview with Amy M. Azzam here: http://www.ascd.org/publications/educational-leadership/sept09/vol67/num01/Why-Creativity-Now%C2%A2-A-Conversation-with-Sir-Ken-Robinson.aspx

Why is Creativity more important than Capitalism? by Haydn Shaughnessy

When I first came across this via twitter I laughed and expected this to be an academic paper, over alliterated with anocronyms and given a sexy title just to make sure people at least read the first paragraph but Haydn is a contributor to Forbes Magazine and started his writing career in broadcasting and then got involved in the EU’s attempt to create an ARPA-type unit, managing downstream satellite application pilots, at just the time commercial satellite services entered the market (I cant pretend to know what an ARPA unit is). He also wrote policy, pre the Web, on broadband applications, 3G (before it was invented), and Wired Cities. Haydn has written for the Wall St Journal, Times, HBR, and GigaOm, as well as producing TV for the BBC, Channel 4 and RTE. has written a paper on the Evolution of The Innovation Landscape and is a research fellow at the Center For Digital Transformation at UC Irvine.

http://www.forbes.com/sites/haydnshaughnessy/2012/02/20/why-is-creativity-more-important-than-capitalism/

In Asia Doug Pierce thinks the world needs to embrace creativity so the robots can get on with it:  http://www.dougunplugged.com/2012/03/03/why-is-creativity-important-in-todays-world/

and last but by no means least here’s a little thought from TED fellow Francisco Garcia:

The first question I am going to ask you:
What are you wearing?
Creativity is a discipline on it’s own. Like any other discipline it requires work.
To begin with “There are no rules.”
That’s the beauty of it. Creativity is Imagination, & with Imagination comes work. The true gold behind it is that it breaks down all walls, & dissolves fear. To be A Creative your first, & foremost important rule is “There is no errors. Only learning.”I am going to give you an example of the intended idea of what it means to be creative through two disciplines.
Writing & Music.
In writing we build words through the use of letters. In music we build chords through notes.

“Blocks that form a whole.”

We learn these basics in school. Now this is where Creativity kicks in. What does it mean to be Creative? Being Creative means bringing A Unique Perspective. “Individuality.” So let me transpose my creative imagination in between these two disciplines.
The word “Creative.”
Creative.
CREATivE.
Notice how I bring life, & emphasis into the word Creative by simply highlighting CREATE in Creative. Thus adding color to my wording. It’s important to know that no rules were broken simply bent. Now we transpose this CREATivE Theory to Music.
On A Guitar whether you’re playing a C chord, A Chord, or Em Chord. Notice all the single notes make up that particular chord. The Colors of each single note producing the overall Sound. Now I ask you to use your imagination of what I just showed you in my example in the word CREATivE.
Apply that to the chords, & you get what we know as Creativity.
Now do you see what I see?
Do you know realize why Art is Powerful?
& why Imagination, & Creativity will Reign.
So the next time you see Clouds.
I say “Let your Imagination Run Wild!”

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